There has to be a word for the creeping dread B2B marketers have been feeling this year, preferably something German with a ton of umlauts. As we watched events in the spring cancel, postpone, or go virtual, we held out hope that summer would be different. Then July’s events moved out. Now it’s looking like the type of large-scale events B2B marketers depend on will have to wait until 2021… at the earliest. But we don’t have to despair! We can close the gap with virtual events. The speaking gig at an industry conference can become a webinar, as can a planned panel discussion or product demonstration. The good news is plenty of people have more spare time than before to watch your webinar. The bad news is that everyone who makes webinars has time on their hands, too. So, your webinar has to have a little extra oomph to stand out in the crowd. Here’s how you can level up your webinar creation and promotion. It’s no longer enough to put up a slide deck and talk through bullet points. These tips will help you make a more compelling webinar — and make sure that people attend it.
The post How B2B Marketers Can Get the Most Out of Webinars in 2020 appeared first on Online Marketing Blog - TopRank®.