Content Marketing continues to be a driving force behind meaningful B2B marketing that powers marketing and business growth. According to research by HubSpot, 70% of marketers actively investing in content marketing and there's no sign of a slowdown, especially as SEMrush research has found, marketers are focused on using content to generate more quality leads (75%), attract more traffic to their website (71%), improve brand reputation (56%), and improve customer engagement and loyalty (45%). The problem is, many of those marketers are not creating best answer content experiences. Creating useful content by itself is not an effective strategy in a world of brand distrust, content attention deficit and the distractions brought by a global pandemic. Being the best answer for your customers means being found and also delivering on expectations. Creating findable, credible content that is also useful and experiential is at the center of what being the best answer means for marketers. Content is the common denominator between the building blocks of creating best answer experiences including SEO and social for findability as well as influencer marketing and earned media for credibility. Video and audio driven content formats and even interactive are what help deliver on experiences. Unfortunately, many B2B marketers don't have the resources or insight to bring these essential elements together for their content marketing strategy. To help create the foundation for providing customers with best answer content experiences, here are 5 steps for developing a more powerful content marketing strategy:
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