50 Top B2B Content Marketing Influencers To Follow in 2021 #CMWorld

2020 CMWorld 50 Content Marketing Influencers

2020 CMWorld 50 Content Marketing Influencers The all-virtual Content Marketing World 2020 is upon us. As the largest content marketing conference in the world, CMWorld brings together a stellar array of talented professionals who are loaded with curiosity for future trends, marketing knowledge, and aspirations for new successes in the post-pandemic world. For the past 12 years leading marketers from all over the world have gathered in Cleveland, Ohio for one of the world's strongest content marketing events, and for this unusual year Content Marketing World is entirely virtual. Readers of our blog know we have a long history with the conference starting at the beginning, with 10 years of speaking and attending along with seven years of partnering with the Content Marketing Institute to develop speaker and influencer content marketing campaigns. A TopRank Marketing tradition that has been imitated in recent years but never truly duplicated is our annual list of content marketing experts ranked according to their social influence, a helpful compilation derived from the hundreds of excellent #CMWorld 2020 speakers. List Methodology: For this list we utilize the Traackr influencer marketing platform to filter the content marketing experts who are speaking at the current year's Content Marketing World conference using a large number of criteria including the relevance of the individuals to the topic, the degree to which their networks engage, the size of their networks, and other factors. Online data is pulled from blogs, Twitter, Facebook, YouTube, Instagram, LinkedIn and other platforms. The focus topic in question is most definitely "content marketing," and everyone included on this list is:
  • A speaker at #CMWorld 2020
  • Ranked in the top-50 for "content marketing" according to relevance, resonance, reach and audience metrics
CMWorld 2019 Influencer network People always thank me for including them in these lists and there's no thanks to be given other than to the people who worked hard sharing useful knowledge about content marketing to their social channels, in blogs, videos, podcasts, and online in general. Many thanks go to all the people who are actively sharing knowledge about content marketing by engaging and helping others with helpful opinions, insights and expertise on the social web. This list is only a starting point to help expand your content marketing universe. In this year's list there are familiar faces and quite a few new entries. We plan to learn new lessons from these 50 content marketing influencers and hope you’ll do the same throughout the rest of the year and into 2021 and beyond. JuliaMcCoy Julia McCoy @JuliaEMcCoy CEO, Express Writers Presenting: How to Build an Online Audience Through Powerful, Consistent Search Optimized Content Creation ChrisPenn Christopher Penn @cspenn Co-Founder & Chief Data Scientist, Trust Insights Presenting: Practical Applications of AI in Content Marketing LeeOdden Lee Odden @leeodden CEO, TopRank Marketing Presenting: Influencer Marketing Unleashed: Top Tactics for Success from Global B2B Brands MichaelBrenner Michael Brenner @BrennerMichael Content Marketing Agency CEO & CMO Influencer, Marketing Insider Group Presenting: Content Optimization & Distribution Strategies - Mapping Content to the Buyer Journey (and ROI) Pam Didner Pam Didner @PamDidner Author, Founder & VP of Marketing, Effective Sales Enablement Presenting: 3 Trends You Can't Ignore As a Content Marketer Presenting: Ask Me Anything With Pam Dinner ChristophTrappe Christoph Trappe @CTrappe Chief Content & Marketing Officer, The Authentic Storytelling Project Presenting: How to Make Sure Your Company Ranks in Voice Search Ann-Handley Ann Handley @MarketingProfs Chief Content Officer, MarketingProfs Presenting: Ask Me Anything With Ann Handley Presenting: Precedented: 5 Principles of the Last Chaotic 10 Months That Are the Very Key to Content Marketing Success in the Next 10 Years Viveka-Von-Rosen Viveka Von Rosen @LinkedInExpert Co-Founder & Chief Visibility Officer, Vengreso Presenting: Ask Me Anything With Viveka von Rosen Presenting: Why Your B2B Sales Force Should Be Your Greatest Content Distribution Channel Bernie Borges Bernie Borges @bernieborges Chief Customer Officer, Vengreso Presenting: How to Develop an Account Based Podcasting Content Plan that Drives Revenue RobertRose Robert Rose @Robert_Rose Chief Strategy Advisor, Content Marketing Institute Presenting: Architecting Desire: A New Strategy for Content Marketing for the Next Ten Years Presenting: Ask Me Anything With Robert Rose Presenting: Content Marketing 101 – Let’s Begin Presenting: Content Marketing Strategy For Agencies – How To Create, As Well as Deliver, Content Marketing Strategy To Clients Presenting: Welcome to Content Marketing World 2020 Dennis Shiao Dennis Shiao @dshiao Marketing Consultant, Attention Retention Presenting: The Magic of Meetups: How to Use Meetups to Build Community, Drive Brand Engagement and Inform a Content Marketing Strategy Erika Heald Erika Heald @SFerika Marketing Consultant, Erika Heald Consulting Presenting: Content Marketing for Marketing Agencies: Make Your Services Sing Melanie-Deziel Melanie Deziel @mdeziel Chief Content Officer, StoryFuel Presenting: Ask Me Anything With Melanie Deziel Presenting: More Brain, Less Storm: The Power Of The Creative Process Andrea-Fryrear Andrea Fryrear @AndreaFryrear Agile Marketing Coach & Trainer, Co-Founder, AgileSherpas Presenting: Persistently Agile: Why the Key to High Performance Marketing Lies with People Not Projects Jay-Baer Jay Baer @jaybaer Founder, Convince & Convert Presenting: Ask Me Anything With Jay Baer Presenting: Courageous Content: 6 Ways to Get Noticed Amidst the Noise Jay Acunzo Jay Acunzo @jayacunzo Founder, Marketing Showrunners Presenting: Start Here: How to Make Things that Make a Difference by Changing How You Begin Andy-Crestodina Andy Crestodina @crestodina Co-Founder & CMO, Orbit Media Studios Presenting: Google Analytics for Content Marketers: How to Optimize Content for Traffic and Conversions Presenting: SEO Workshop A. Lee Judge A. Lee Judge @ALeeJudge Co-Founder & CMO, Content Monsta Presenting: Ask Me Anything With A. Lee Judge Presenting: Be Content JonathanCrossfield Jonathan Crossfield @Kimota Content Writer & Storyteller, Freelance Presenting: Show Your Work: How to Become a Fact-Checking Pedant (and Why You Should) Presenting: The Content Marketing Diamond Model for Small Businesses and Entrepreneurs Kathy-Klotz-Guest Kathy Klotz-Guest @kathyklotzguest Founder, Keeping It Human Presenting: Fearless Content Teams: Creating a Safe Place for Unsafe Ideas Joe Pulizzi Joe Pulizzi @JoePulizzi Founder, Content Marketing Institute Presenting: Ask Me Anything With Joe Pulizzi Presenting: Keynote - Where Do We Go from Here? Disney, Diversification & The New Marketing Business Model Brian-Fanzo Brian Fanzo @iSocialFanz Virtual Keynote Speaker, iSocialFanz Presenting: What Podcasting & TikTok Can Teach Us About Creating Empathetic Content! Amy Balliett Amy Balliett @AmyBalliett Founder & CEO, Killer Visual Strategies Presenting: Marketing to Gen V: Engaging the Visual Generation RichSchwerin Rich Schwerin @Greencognito Senior Content Strategist, Autodesk Presenting: The Magic of Meetups: How to Use Meetups to Build Community, Drive Brand Engagement and Inform a Content Marketing Strategy AmandaTodorovich Amanda Todorovich @amandatodo Senior Director of Digital Marketing & Health Content, Cleveland Clinic Presenting: #CMWorld Cleveland Clinic Health Summit Presenting: The Test of Time: Long-Term Success at the Cleveland Clinic Zari-Venhaus Zari Venhaus @zvenhaus Director of Corporate Marketing Communications, Eaton Presenting: Developing Global Content for Local Audiences Amber-Naslund Amber Naslund @AmberCadabra Principal Consultant, Content Solutions, LinkedIn Presenting: Digital Doubt: Fighting Imposter Syndrome in a Hyperconnected, Content-Saturated World Luvvie-Ajayi-Jones Luvvie Ajayi Jones @iLuvvit New York Times Bestselling Author & CEO, AweLuv Inc. Presenting: Keynote Nancy-Harhut Nancy Harhut @nharhut Co-Founder & Chief Creative Officer, HBT Marketing Presenting: 10 Human Behavior Hacks that Make Your Email Crazy Effective Andrew Davis Andrew Davis @DrewDavisHere Keynote Speaker & Best-Selling Author, Monumental Shift Presenting: Ask Me Anything With Andrew Davis Presenting: Limit Less: How Successful Brands Increase Their Revenue, Generate More Leads, and Spread Their Message in a Crowded Marketplace Cathy-McKnight Cathy McKnight @cathymcknight VP of Strategy & Consulting, The Content Advisory Presenting: Learn How to Move from Mayhem to Momentum by Building a Content Strategy Presenting: Technology Forum: From Figuring Out Your Audience to Gaining Market Share - A Tech Company's Guide to Effective Content Marketing Tamsen-Webster Tamsen Webster @tamadear Founder & Chief Message Strategist, Find The Red Thread Presenting: Ask Me Anything With Tamsen Webster Presenting: Pressure Test Your Message Val-Swisher Val Swisher @valswisher Founder & CEO, Content Rules, Inc. Presenting: The Personalization Paradox Giselle-Abramovich Giselle Abramovich @GAbramovich Executive Editor of Enterprise Thought Leadershhip, Adobe Presenting: Trade Secrets: How the World's Most Successful Content Marketers Deliver Results Tim-Riesterer Tim Riesterer @TRiesterer Chief Strategy Officer, Corporate Visions Presenting: Account Expansion: The Conversations, Content & Collaboration that Grow Customers Sydni-Craig-Hart Sydni Craig Hart @SydniCraigHart CEO, Smart Simple Marketing Presenting: Ask Me Anything With Sydni Craig-Hart Presenting: Compelling Multicultural Marketing: What You're Missing, What's Working Now and How to Get Results Ardath Albee Ardath Albee @ardath421 Interim VP of Marketing, Modus Presenting: Account Expansion: The Conversations, Content & Collaboration that Grow Customers Presenting: Take a Sales Enablement Approach to RevOps Presenting: Use Serial Storytelling to Drive Demand for Complex Solutions Liz-Willits Liz Willits @lizwillits Founder, Liz Willits Presenting: Email Automation Crash Course: How to Create Emails People Want to Read Zontee-Hou Zontee Hou @ZonteeHou Head of Strategy, Convince & Convert Presenting: Financial Services Forum Maureen-Jann Maureen Jann @NeoLuxeMo Chief Marketing Strategist, NeoLuxe Marketing Presenting: Content Marketing for Marketing Agencies: Make Your Services Sing Presenting: The Content Marketing Diamond Model for Small Businesses and Entrepreneurs Doug-Kessler Doug Kessler @dougkessler Creative Director & Co-Founder, Velocity Partners Ltd Presenting: Let's Steal from The World's Most Awesome Content Jared-Johnson Jared Johnson @jaredpiano Founder & Content Producer, Shift.Health Network Presenting: #CMWorld Cleveland Clinic Health Summit Ashley-Zeckman Ashley Zeckman @azeckman Senior Director, Inprela Communications Presenting: Staying Power: How Authentic Storytelling can Transform Your Marketing from One-Hit Wonder to Lasting-Legend Ahava-Leibtag Ahava Leibtag @ahaval President, Aha Media Group Presenting: Writing with No Respect: Find Out What it Means to Me Christine-Michel-Carter Christine Michel Carter @cmichelcarter Strategy Consultant, Minority Woman Marketing LLC Presenting: Ask Me Anything With Christine Carter Presenting: Creating Authentic Content for a $1.5 Trillion Audience Carmen-Hill Carmen Hill @carmenhill Principal Content Strategist & Writer, Chill Content Presenting: Combining Story + Structure to Create a Sustainable Content Marketing Strategy Laura-Ramos Laura Ramos @lauraramos VP & Principal Analyst, Forrester Research Presenting: Drive Your Content Transformation From The Bottom Up Shafqat-Islam Shafqat Islam @shafqatislam Co-Founder & CEO, NewsCred Presenting: Ask Me Anything with Shafqat Islam & Alex Cheeseman Presenting: Beyond Breaking the Rules: Why Connections in Marketing Matter More Than Ever Jennifer-Jordan-Robustell Jennifer Jordan Robustelli @jenastelli VP & Head of Content, USA, Babbel Presenting: Flood The Zone! A New System For Creating Compelling Social Video Jacquie-Chakirelis Jacquie Chakirelis @JacquieChak Director of Digital Strategy, Quest Digital Presenting: Even the best statistical analysis, no matter how deep and well-researched, can only take you so far in finding the people who you'll consider the most helpful and influential in your daily professional marketing lives, which is why we'd love it if you'd please share the name of content marketers that influence you most in the comments section below. To further your own content marketing expertise, here's a bonus list of some of our best recent posts about content marketing: If you'd like to learn more about creating a successful B2B influencer marketing campaign, you're in luck! Our CEO Lee Odden will be presenting at Content Marketing World on the topic. Here are the details: Tuesday, October 13th – 4:00pm – 4:30pm Eastern Workshop with Lee Odden & Ursula Ringham, Global Head of Influencer Marketing at SAP Influencer Marketing Unleashed: Top Tactics for Success from Global B2B Brands We hope to see you virtually at the Content Marketing World conference, and be sure to follow us on Twitter at @toprank for real time updates during the conference.

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